Ideal Electrical recently refreshed their logo for the first time in 25 years, and announced the launch of a new brand identity.
The company said that customers will soon start seeing the new branding on Ideal tools and supplies.
Here’s another look at the new logo on a white background.
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Ideal explains their intent behind the new design (with line breaks added for readability):
The new logo offers a modern and natural evolution of the old logo that had been in the market for around twenty-five years. Honoring our rich legacy, many elements from the old logo are incorporated in the new design.
The phrase, “IDEAL” remains in italics and the box that existed in the old logo carries through to create symmetry between old and new. “Electrical” is added in small font below IDEAL to reflect the brand’s full name and dedication to the electrical industry.
A diagonal line is added through the “I” and “D” in IDEAL to reflect the forward-thinking attitude and momentum the brand has in moving toward the future. The slashed line contributes to a contemporary aesthetic, reflecting the brand’s modern attitude toward innovation.
Ideal makes a range of electrical tools and equipment, wiring connectors, and more. Perhaps you know Ideal for their wire nuts.
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